Deliveroo works well for restaurants and brings in quality-conscious customers. But it's still a middleman: the relationship with that customer is theirs, not yours.
Paradoxically, the more loyal the customer, the more it costs you: you keep paying a percentage on someone who by now chooses you by name. And if one day you're no longer on the platform, that customer has no way to reach you.
Sometimes someone asks "can I order directly?". Today you dictate a phone number. With your own ordering page, you give them a link: they order in two minutes and you find them in your customer list.
Who brings the customer
Commission on the order
Who owns the customer
Yes, if they play different roles: the platform for new customers, your app for regulars.
No: your own direct channel takes nothing away from your presence on the platform.
Glovo, Just Eat, Deliveroo, Uber Eats: who dominates delivery, what depending on them costs you, and how to add your own ordering channel alongside them.
On every order that passes through a platform, someone keeps a cut. Here's how to calculate what it really costs you and how it compares to your own channel.
Create your online storefront, share it with your customers and start receiving orders. The first 20 orders a month are free, and you never pay commission on an order.
Ready in minutes · 20 orders a month free · No credit card required
