Since 2018 we've been helping restaurants and pizzerias receive their own online orders.

The Mobee project started in 2018, when ordering dinner from your phone was still a habit for a few, and almost no restaurant imagined it could have its own online ordering system. We've been live since 2019, and we've worked with 274 businesses across Italy since then: restaurants, pizzerias, burger joints, sushi bars, pubs and delis.

Some of them were true delivery pioneers, backing an idea that was almost heretical at the time — that a restaurant could have a channel of its own instead of living only inside a platform's catalogue. When delivery later took off and marketplace commissions became a heavy cost, those businesses found themselves with an advantage: their customers were already used to ordering directly from them.

It's the same thing you can do today in a few minutes with Mobee, free up to 20 orders a month.

The numbers speak for themselves: we've already handled 296,079 orders. In 2025 alone that was 45,826, and none of them went through a middleman: they arrived directly at restaurants, none of which paid a commission. On the same volume, a delivery platform would have kept a sizeable slice of that €1.5 million.

The 18,000 registered users are the part that's less visible but matters more: they're people who left their contact details with the business they order from. They're not a rented audience — they stay with the restaurant, which can reach out with a promotion or something new without paying again to reach them.

The average order value says something too: €32, stable between 2025 and 2026. Someone ordering directly from a restaurant isn't buying a single discounted pizza — they're doing the shopping for dinner, often for several people. It's the kind of order worth having.

And 2026 says the most interesting thing of all: with the year still open, orders already stand at 44,583, almost as many as the whole of 2025 combined. Businesses that start taking direct orders don't just keep using it: they push more orders through it every year.