Just Eat is useful for getting found by people who don't know you yet. The problem starts when it becomes the only way customers order from you.
As long as orders keep coming, it's fine. But if terms change tomorrow, or you get pushed down the list, you have no alternative way to reach people who've already eaten with you — because you don't have their contacts.
A customer discovers you on Just Eat. In the bag they find a card with your ordering page's QR code and a small perk for ordering directly. Next time they order from you: same customer, full sale value.
Who brings the customer
Commission on the order
Who owns the customer
No. Use them together: one to get discovered, the other for those who come back.
With QR codes in bags, in the window and on social media, and by giving a perk to whoever orders directly.
Glovo, Just Eat, Deliveroo, Uber Eats: who dominates delivery, what depending on them costs you, and how to add your own ordering channel alongside them.
On every order that passes through a platform, someone keeps a cut. Here's how to calculate what it really costs you and how it compares to your own channel.
Create your online storefront, share it with your customers and start receiving orders. The first 20 orders a month are free, and you never pay commission on an order.
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