Glovo has a network of riders and an app people already have on their phones. Both are real advantages. The cost is that every order — and the customer — goes through them.
The first time you pay to get discovered: fair enough, that's advertising. But you pay the same percentage the tenth time that customer orders from you too, by which point they know you well and would have come anyway.
A customer orders from you every week. The first few times, the commission is the price of having met them. From the fifth order on, it's just margin walking out the door: that's the moment to move them to your own ordering site.
Who brings the customer
Commission on the order
Who owns the customer
Yes, it's the sensible thing to do: they serve two different moments.
You or your rider: you decide the zones and the costs.
Glovo, Just Eat, Deliveroo, Uber Eats: who dominates delivery, what depending on them costs you, and how to add your own ordering channel alongside them.
On every order that passes through a platform, someone keeps a cut. Here's how to calculate what it really costs you and how it compares to your own channel.
Create your online storefront, share it with your customers and start receiving orders. The first 20 orders a month are free, and you never pay commission on an order.
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