How to increase your business's takeaway and delivery orders
Five concrete levers — push notifications, points programme, related products, time slots and loyalty — to grow takeaway and delivery.
Activating takeaway and delivery is only the first step. The real question is: how do you get orders to grow month after month? The answer isn't "lower your prices", it's using well the tools your own ordering site already gives you. Here are five concrete levers.
1. Bring customers back with push notifications
A customer who's already ordered is the easiest to bring back. With push notifications you let them know about today's special or a promotion, straight to their phone. Zero advertising cost, direct contact.
2. Reward returning customers with a points programme
Loyalty is what turns an occasional customer into a regular one. A points programme with rewards gives one more reason to reorder from you instead of the place next door.
3. Raise the average order with related products
"Fancy a beer with that pizza?" Suggesting related products at the right moment raises the average order value with no effort. It's classic upselling, but automatic and unobtrusive.
4. Manage peaks with time slots
More orders mean more pressure in the kitchen. Setting a cap for each time slot stops you accepting more than you can handle, and lets you incentivise quiet hours with a discount valid only in those slots.
5. Keep the customers... yours
All of this works on one condition: that the customers are yours. On the platforms you don't have their contacts; with your own storefront you do. Contacts and history stay with your business, ready to be reached out to.
The tools are already there
Notifications, points, related products and time slots aren't features you spend weeks configuring: they're already inside Mobee's marketing tools. Activate your ordering site, import the menu and start pushing orders. The Free plan has no commission on any order: the best time to start is now.
See also
Ready to start with your own ordering site?
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