Strategy
How to increase your business's takeaway and delivery orders
Five concrete levers — push notifications, points programme, related products, time slots and loyalty — to grow takeaway and delivery.
Promotions for restaurants: fill your quiet evenings
Not every evening is the same. Promotions help shift some of the work from your busy hours to your quiet ones.
- No commission per order
- No download for customers
The problem
Nothing saves Tuesday
On Friday and Saturday you can't keep up with orders; on Tuesday the kitchen is on for four covers. Same fixed costs, a quarter of the sales.
How you solve it
With your own online storefront
- Discounts valid only in your slower time slots
- Offers featured in the app's storefront
- Promotions reserved for people who order directly
- You decide them, not a platform
A concrete example
Discount on Tuesdays only
You activate a promotion valid Tuesday and Wednesday evening. Whoever's already ordered from you sees it and moves their midweek dinner to your business. Friday stays exactly as full as before.
The features you need
- Discounts per time slot
- Featured offers
- Coupons
- Points programme
- Customer communications
Side by side
Who decides the promotion
- Today
- Often the platform
- With Mobee
- You
Who sees it
- Today
- Everyone, even people who never return
- With Mobee
- Even just your own customers
Cost
- Today
- Discount + commission
- With Mobee
- Just the discount
Frequently asked questions
Can I limit a discount to certain days?
Yes, you can tie it to time slots and days.
Are coupons included?
Coupons, discounts and promo codes are part of Mobee Express, €29 a month + VAT. The points programme is instead the Fidelity module, €9 a month: they're two separate items and you choose them one by one.
Read more
Guides
How to get your restaurant online and receive direct orders
What a restaurant's online storefront is, why it's worth having, and how to get one with nothing for your customers to download.
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