Strategy
How to increase your business's takeaway and delivery orders
Five concrete levers — push notifications, points programme, related products, time slots and loyalty — to grow takeaway and delivery.
Customer database for restaurants: know who orders from you
If you don't know who your customers are, you start from zero every time. Every direct order leaves you a contact and a memory of what they got.
- No commission per order
- No download for customers
The problem
Twenty years of work and not a single list
You've served thousands of people and don't have a single contact. If you want to let people know you're open on a holiday or that there's a new menu, all you can do is hope they walk past the business.
How you solve it
With your own online storefront
- Every order builds your customer list
- You see what each one orders and how often
- You can reach out to whoever wants to be reached
- The list belongs to the business, not to the platform
A concrete example
The slow evening
An empty Wednesday in January. With your list in hand, you send an offer to whoever usually orders on weeknights. Without a list, that evening just stays empty.
The features you need
- Contacts of whoever orders
- Order history per customer
- Customer promotions
- Points programme
- Data export
Side by side
Who has the contacts
- Today
- The platform
- With Mobee
- Your business
Order history
- Today
- You don't see it
- With Mobee
- Customer by customer
If you switch service
- Today
- You lose everything
- With Mobee
- Your data is yours
Frequently asked questions
Is the customer data mine?
Yes: contacts and history stay with your business.
Can I export it?
Yes, whenever you like, from your account dashboard. It also stays possible for a limited period after the service ends.
Is it all GDPR-compliant?
Yes. For the data of people who order from you, you are the controller: Oglut S.r.l. processes it on your behalf and under your instructions, as a processor, under the terms of the article 28 GDPR agreement you receive when you activate the service.
Read more
Delivery
The most-used delivery platforms (and why you also need your own online storefront with Mobee)
Glovo, Just Eat, Deliveroo, Uber Eats: who dominates delivery, what depending on them costs you, and how to add your own ordering channel alongside them.
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