Strategy
How to increase your business's takeaway and delivery orders
Five concrete levers — push notifications, points programme, related products, time slots and loyalty — to grow takeaway and delivery.
Online takeaway orders: the customer picks the time, you prepare
Takeaway works when the dish is ready as the customer arrives. Letting them choose the time is the simplest way to get it right.
- No commission per order
- No download for customers
The problem
Either the customer waits, or the food does
On the phone you say "twenty minutes" and then get it wrong: the customer arrives and stands waiting, or the food has been ready for fifteen minutes and goes cold. Either way, you lose.
How you solve it
With your own online storefront
- The customer picks the pickup slot when they order
- You know what's going out and when, from the morning
- Set a cap per slot to spread the workload
- Customers who already ordered arrive with a recorded pickup slot
Illustrative example
Lunch rush
At 11am you already have twelve orders with pickup times: four at 12:30, five at 1:00, three at 1:30. You can organise preparation in batches around those slots.
The features you need
- Pickup time slots
- Order cap per slot
- Ready notification
- Menu with photos
- Payment at the counter or online
Side by side
Pickup time
- Today
- Said out loud, approximate
- With Mobee
- Chosen from the open slots
Arrival at the counter
- Today
- Time to agree
- With Mobee
- Slot already recorded
Commission
- Today
- On platforms, according to the contract
- With Mobee
- No Mobee percentage
Frequently asked questions
Can the customer pay on pickup?
Yes: cash or card at the counter, with the terminal you already have. If you activate the Online payments module, they can pay by card when ordering and arrive with the bill already settled. You decide which methods to keep active.
Can I close a slot once I'm full?
Yes, you set a maximum number of orders per slot.
Do customers need to download a takeaway app?
No. Takeaway is ordered from your online storefront, which opens from a link or a QR code like a website but works like an app. Anyone who wants to saves it to their phone's home screen and reorders in two taps next time.
Is it software for takeaway only, or for delivery too?
Both, from the same list: every order says whether it's for pickup or delivery, with time or address. For delivery zones, fees and minimum order see the delivery software for your restaurant; if you run a pizzeria, the software for pizzerias and takeaway orders.
Read more
Guides
How to get your restaurant online and receive direct orders
What a restaurant's online storefront is, why it's worth having, and how to get one with nothing for your customers to download.
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Start now. Free.
Create your online storefront, share it with your customers and start receiving orders. The first 20 orders a month are free, and you never pay commission on an order.
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