Strategy
How to increase your business's takeaway and delivery orders
Five concrete levers — push notifications, points programme, related products, time slots and loyalty — to grow takeaway and delivery.
Online takeaway orders: the customer picks the time, you prepare
Takeaway works when the dish is ready as the customer arrives. Letting them choose the time is the simplest way to get it right.
- No commission per order
- No download for customers
The problem
Either the customer waits, or the food does
On the phone you say "twenty minutes" and then get it wrong: the customer arrives and stands waiting, or the food has been ready for fifteen minutes and goes cold. Either way, you lose.
How you solve it
With your own online storefront
- The customer picks the pickup slot when they order
- You know what's going out and when, from the morning
- Set a cap per slot and you never get overwhelmed
- No queue at the counter for those who already ordered
A concrete example
Lunch rush
At 11am you already have twelve orders with pickup times: four at 12:30, five at 1:00, three at 1:30. You prepare in batches and no one waits.
The features you need
- Pickup time slots
- Order cap per slot
- Ready notification
- Menu with photos
- Payment at the counter or online
Side by side
Pickup time
- Today
- Said out loud, approximate
- With Mobee
- Chosen by the customer
Queue at the counter
- Today
- Yes
- With Mobee
- No, pick up and go
Commission
- Today
- Yes, on the platforms
- With Mobee
- None
Frequently asked questions
Can the customer pay on pickup?
Yes: cash or card at the counter, with the terminal you already have. If you activate the Online payments module, they can pay by card when ordering and arrive with the bill already settled. You decide which methods to keep active.
Can I close a slot once I'm full?
Yes, you set a maximum number of orders per slot.
Read more
Guides
How to get your restaurant online and receive direct orders
What a restaurant's online storefront is, why it's worth having, and how to get one with nothing for your customers to download.
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