Strategy
How to increase your business's takeaway and delivery orders
Five concrete levers — push notifications, points programme, related products, time slots and loyalty — to grow takeaway and delivery.
Burger joints, sandwich shops and pubs: takeaway and delivery orders with no commission
A sandwich has more variants than a pizza: cooking, sauces, double cheese, no onion, fries or rings. Your burger joint, sandwich shop or pub online has the customer build the order and hands it to you written out, with the time they'll come to pick it up.
- 20 orders a month free
- No credit card required
- Zero commission on sales
The problem
The "usual" sandwich doesn't exist
On the phone every sandwich is a negotiation: medium, no tomato, sauce on the side, large fries. Whoever answers scribbles on a slip while the grill calls, and in the evening someone comes back to the counter with the wrong sandwich. In the pub there's the noise on top: half the order is understood, the other half is guessed. And at the lunch bar the queue forms all at once at 1pm.
How you solve it
With your own online storefront
- Build-your-own sandwiches: cooking, sauces, extras and ingredients to leave out are chosen by the customer, and arrive written
- Menu with photos: the double cheeseburger sells itself, and "fries with that?" is asked by the system
- Pickup slots with an order cap: the lunch rush spreads out instead of arriving all at once
- Home delivery with zones, fees and minimum order decided by you
- In the pub, table ordering via QR code: the second round of beers is ordered from the phone
- No commission on sales, free up to 20 orders a month
A concrete example
Lunch break, 40 sandwiches in an hour and a half
A bar with a kitchen opens three pickup slots: 12:30, 1:00 and 1:30, fifteen orders each. Office workers nearby order from their desks at 11am choosing a slot, and only come by to pick up. No queue at the counter, the grill works at a steady pace, and whoever asked for no onion finds no onion.
The features you need
- Build-your-own sandwiches and boxes
- Cooking, sauces and extras
- Menu with photos
- Pickup slots with order cap
- Delivery zones
- Table ordering via QR code
- Points programme
Side by side
How the sandwich arrives
- At the counter and on the phone
- As whoever answered understood it
- With Mobee
- As the customer built it
Lunch rush
- At the counter and on the phone
- Queue at 1pm
- With Mobee
- Orders spread across pickup slots
Second round at the pub
- At the counter and on the phone
- Wait for the server
- With Mobee
- Ordered from the table via QR code
Commission on the order
- At the counter and on the phone
- On the platforms, a percentage
- With Mobee
- None
Frequently asked questions
Does it work for fried-food shops and rotisseries too?
Yes. Pickup at a chosen time is made for anyone selling food that has to be eaten hot: fried cones, spit-roast chicken, rice balls. The customer orders from their desk or their sofa, you fry for the time they're coming, and nobody waits at the counter.
Can I set up build-your-own sandwiches with my kitchen's rules?
Yes. For each sandwich you decide which choices are mandatory (the cooking), which optional (the sauces), how many extras at most and which trigger a surcharge. The customer can only build valid combinations and you get the exact list.
Can the pub use it for tables too?
Yes: one QR code per table, the customer orders from their phone and the ticket reaches the kitchen or the bar with the table number. It's all on the page about table ordering with QR code.
Do customers need to download anything?
No. It opens from a link or a QR code, like a website, but works like an app. Regulars can save it to their phone's home screen and reorder in two taps.
How much does it cost for a small bar or burger joint?
Nothing up to 20 orders a month, no credit card required. Beyond that, order packages or a fixed plan: never a percentage of your sales. See pricing
Read more
Guides
Digital menu with QR code: why your restaurant needs one
A digital menu with a QR code isn't just for showing dishes: done well, it gets people to order more. Here are the advantages and how to create one in minutes.
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Start now. Free.
Create your online storefront, share it with your customers and start receiving orders. The first 20 orders a month are free, and you never pay commission on an order.
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